Using Product Comparisons for Fun and Profit
One of the best ways to create new content is to do a product comparison. You can go about this from a few different angles:
1) You Vs. Competitors – Use a comparison page to show why your Unique Selling Point (you have one, right?) is powerful enough for your customer to purchase your product or service over your competitor’s.
2) Product Option A vs. Product Option B – Use a comparison page to show different features of your products or services. A good example would be if a landscape company created a page showing the differences between, say, organic and inorganic fertilizers…and the pros/cons of each.
3) Affiliate product comparisons – It’s possible that you’re running an ad supported site, and are selling competing products, create a comparison of them to increase your sales of both!
So, what are the benefits of comparisons? For one, you can clearly and concisely illustrate why your website visitor needs to purchase from you vs. your competitor. On a deeper level though, it is an opportunity to create content that will rank well for a number of longer keyphrases.
For example, my site receives a good bit of traffic because I did a comparison of SEO and PPC – so now I get Google searches for “SEO vs. PPC”.
This is just one more step you should be taking to enhance your web prescence. Keep up the good work, and be sure to check back for more!