Interesting Marketing Articles

October 7, 2009

Despite my already mentioned disdain for a lot of agency blogs – there are a lot of brilliant folks out there that are sharing lots of great information. I tend to scan this information, bookmark it, and occasionally come back to it during brief spurts of downtime. I draw on it and provide info to Academy members, but rarely just link out from my blog.

It is also a lot easier just to link you out to folks that are much better than me at sharing this info :)

Here are some good articles to check out:

Turning non-customers into customers (SEO specific, but still good theory for anyone)

SEO for Public Relations – Good info on how SEO and PR interconnect

PPC Copywriting for Quality Clickthroughs – Vital for PPC Conversion Rates

I could seriously go on all day – but you’ll have to join the Academy to get more.

Affordable Direct Mail Printing Services

September 21, 2009

People go on and on about online – and that’s fine.  I do it too.  5 years ago, online marketing was killing direct mail in terms of ROI.  These days – as Google Adwords get more expensive, and printing services get cheaper, direct mail is making a comeback!

There’s a lot to be said for the effectiveness of mailing a postcard to potential customers.  In fact, for many smaller businesses, this can be a LOT more effective than online advertising.

I strongly suggest you give it a try – the offer on the right hand side of this page lets you get 100 free postcards to test out – how can you beat that?!?!