10 Ways to Improve Search Engine Ranking Today

April 7, 2009

Since we’re just getting this site off the ground, and sent out our first newsletter only yesterday (to over 600 people!) – I wanted to post some of the info I shared.  This one is really – simple, 10 things you can do today to improve your search engine rankings:

1) Do your Keyword Research.  Try to target search phrases, i.e. “Affordable Widgets in
Kansas City” vs. “Widgets.”

We have some free keyword research tools linked here.

2) Write Unique Title tags for each page.

3) Be sure to have unique, interesting, and well-written content that covers your keywords.

4) Make sure you regularly update your content, as well as adding new content
(”Freshness” is key).

5) Be sure the every page on your site has an internal link.  Create a sitemap to help this out.

6) Be sure your site’s main navigation structure is accesible to search engines.

7) Use your keyword phrases in your internal links.

8) Use keywords and keyword phrases appropriately in text links, image ALT attributes,
domain name, and file structure.

9) Focus on accumulating quality inbound links.

10) Remember that SEO is an ongoing process!