Quick Tip – Using Video on your Blog

October 7, 2009

Any marketer you ask will tell you that you should be using some sort of multimedia on your blog – and the mulitmedia of choice is, of course, video.

Why? Well, it looks cool.  It’s easy to add, and it comes with a built in distribution network that is off the charts. Since this is a “Quick Tip” I’m not going to go into how to make good videos, or what you should use to produce them – that’s another post entirely.  I have two big points for you:

1)If you want to add video to your blog, you should be using Thesis.  The multimedia box makes for the easiest integration you can have in a Wordpress theme.

2)If you don’t want to tick your users off – don’t JUST offer video.  This is another reason Thesis is great – there’s no way to just offer a video without looking silly. People DO like video, but a lot of people don’t as well.  And, even folks that do like video don’t always feel like watching it. So, make sure you add some coherent, relevent, and scannable copy on the page as well.

On a side note – occasionally, for entertainment purposes, we’ll sit around and check out the new landing pages of all the overweight “Get Internet Monies” gurus out there, shooting videos from their mom’s basements.  Especially the ones that point to a conversion element on the page – hilarious. In fact – if someone is pointing to a conversion element on their page from a video…they’re going to rip you off. That’s a free “quick tip” :)